Thoughtfully made for the most delicate skin.

Cheeky Girl was created with one belief: what touches your baby’s skin matters.

Why Cheeky Girl was created

Becoming a first-time mom changes how you look at everything — especially what touches your baby’s skin.

When our daughter began experiencing skin irritation, we searched for clothing that felt truly gentle and safe. We read labels more closely. We paid attention to seams, dyes, finishes — the details most people overlook, but babies feel every day.

What we found was a lot of softness, but not enough care.

So we created Cheeky Girl — thoughtfully made essentials designed with sensitive skin in mind.

Our belief is simple

Softness should never come at the expense of safety.

Comfort should last all day, not just the first wear.

Every detail matters — because babies feel everything.

We believe baby clothing should be made with intention, restraint, and care. Not trend-driven. Not overdesigned. Just thoughtfully done.

Designed with care. Made to last

Every Cheeky Girl piece is made using certified organic fabrics and thoughtful construction — chosen not just for how they feel, but for how they perform over time.

We prioritize breathable materials, smooth seams, and finishes that are gentle against delicate skin. Nothing itchy. Nothing unnecessary. No shortcuts.

Because the best baby essentials are the ones you reach for without hesitation.

Our standards aren’t negotiable.

From fabric sourcing to final construction, every decision we make is guided by what’s safest and most comfortable for babies with sensitive skin.

We choose certified materials, avoid harsh chemicals and unnecessary treatments, and design with real life in mind — easy changes, all-day wear, and lasting softness.

You can learn more about the materials and processes behind our pieces in Our Standards.

Explore Our Standards